On November 18, Xiyu Technology was invited to participate in the 2021 station sellers held in Shenzhen, the summit aimed to help more China’s cross-border enterprises achieve private domain growth in 2022, completed the way of brand shaping.
At the meeting, Xiyu Technology shared the new trend of the 2022 station, the peak season choice thinking and how to achieve low-cost high conversion, providing new ideas for brand stations advertising.
The domestic and foreign situation is good, standing in the sea will welcome the new wave of dividends from the domestic situation, the growth of cross-border e-commerce development is rapid, according to the data disclosed by the General Administration of Customs, the total amount of cross-border e-commerce imports reached 8867 in the first half of 2021 100 million yuan, a year-on-year increase%, of which is 603.6 billion yuan, an increase of%. And, under the stimulation of "Opinions on Accelerating the New Mode of Developing Foreign Trade AD", the dividends in cross-border e-commerce are further released. From a global point of view, the current is the best time to go out of the sea. In state, overseas e-commerce penetration is soaring, market differentiation is intensified, and the market and small language market potential can become bigger, and with cross-border marketing ecology, maturity, traffic Getting will become more convenient.
Ms. Chai, a technological product training manager of the West & News. Ni-Wind Technology In the field sharing, in 2020, the national cross-border e-commerce enterprise channel distribution, the seller of the station only accounts for only 25%, and the number is less than half of the cross-border e-commerce B2C.
It is worth mentioning that 50% of the sellers have expressed or being preparatory stations in all interviewed groups.
For the reason, on the one hand, in the big background of the third party counter, the station will become a more stable choice; on the other hand, it is easy to obtain the first-hand data of the consumer, so that subsequent choice It is more accurate to achieve higher transformation. Refine the operation station, create a successful DTC brand When talking about how to successfully create a DTC brand, Wi-Wind technology believes that the four factors of products, brands, start, and traffic are not possible. First of all, the product should be proclaimed as an outline, which will bring interesting products to consumers; secondly, the brand should pay attention to the user’s experience, such as a beautiful page, clear navigation and detailed product introduction, so that consumers have achieved good The user experience is one of the key elements that attract their repurchase. The launch and traffic is mainly focused on the product core selling point with the contents of the shaft, data driver, thereby achieving accurate delivery, and then occupying the user’s mind. Through social media PR soft text, red marketing, event marketing, etc., high-precision, high-intensity brand exposure, supplemented more users in PGC and UGC fields in a short period of time, and promotes the sound of the online promotion maximize. For online promotion, drainage has become a must-have to increase sales in the website. Whether it’s a search engine such as Google, Bing, or social media such as Facebook, Instagram, Pinterest, Twitter, is a huge traffic pool.
Microsoft must-be advertisement, unlimited huge flow pool, the West & Wind, Share the relevant content of Microsoft Advertising, the combination of Microsoft Search Network and Microsoft Community Networks enables unlimited extension of the flow pool.
Based on Microsoft’s ecosystem, through unique user interfaces, the content of the lands will be exposed on Outlook, MicrosoftEdge, MSN, and media partners, and achieve maximum coverage.
It is understood that the current Microsoft’s audience has achieved 500 million people in a global scale, it is worth mentioning that Microsoft’s audience network has come to 100 million unique access in the United States.
The market share in most European mainstream regions has reached around 2%.
Many customers we have come up have expressed its increasing increase in traffic, order quantity and ROI after launching Microsoft ads.
West & Down Technology.
About Xiyu Technology West & Window Technology focuses on cross-border marketing fields, predecessor is Microsoft Online (MSN China). Since 2005, Microsoft online has provided overseas online promotion services, and the core business must be exported to help China’s first-class enterprises, including Alibaba, Jingdong, China International Airlines, and Ctrip. In August 2016, in order to better adapt to the Chinese market demand, the company reached a management acquisition agreement (MBO), acquires the main business and assets of the original Microsoft online, and continues to be in the Chinese market in the Chinese market with the identity of official partners. Operation must take the sea advertising business. Disclaimer: The market is risky, choose cautious! This article is for reference only, not for trading basis. Editor in charge: kJ005.